Faking It For 15


Celebrity Favourite, Professional’s Choice

Fake Bake is the World’s largest independent tanning brand with over 25 years’ experience in discovering and manufacturing revolutionary tanning products.  Originating in America in 1995, entrepreneur Sandra Vaughan introduced the brand to the UK in 2001.  Since then Fake Bake has become the go to tan for celebrities, beauty editors and salon professionals alike.


The luxurious formulations are developed in our own state of the art laboratory, contain the highest quality of premium ingredients, are free from artificial preservatives and parabens and clinical trials back up all specialist claims including anti-ageing.

With a tan to suit every skin type, skin tone and lifestyle, Fake Bake are truly the experts in creating that perfect tan. And when it comes to innovation, look no further than the award-winning product range that is jam-packed full of firsts in the industry…

  • First tanner… In the World to have a cosmetic guide colour – Original launched in U.S. in 1995
  • First to… Combine naturally-derived tanning agents DHA & Erythrulose – Original launched in U.S. in 1995
  • First to… Offer an aerosol tan – Airbrush launched in 2003
  • First to… Use anti-ageing super ingredient Matrixyl-3000® – The Face launched in 2005
  • First to… Launch a long-lasting tan that develops in one hour, with water activating tanning agents – 60 Minutes launched 2012
  • First to… incorporate Coconut Oil into a self-tan – Flawless Coconut Serum launched 2016


Stay tuned for our Birthday sale, which is our biggest yet taking place Friday 4th November.  There will be a different unmissable offer every hour!  Top up your tan here: www.fakebake.co.uk  


We Campaign Crazy…

From winning both industry and consumer awards year upon year, it is also Fake Bake’s consumer campaigns and charity affiliations that set them apart from the competition.

Shortly after launch in the UK, Fake Bake developed the Save Your Skin campaign in support of UK Skin Healing Charity RAFT with the aim of educating customers on the dangers of natural and UV tanning. Sandra Vaughan took a petition of 10,000 signatures to Downing Street to lobby for the ban of sunbed use for those under 18 years old and was successful.

Moreover a focus of Fake Bake’s has always been the celebration of real women with female empowerment often being at the forefront of their customer messaging.  In the Real Women campaign, they shared customer’s inspirational stories relating to their hardships in life and how they came out the other side stronger than ever.


The #breasties collaboration with CoppaFeel! educated customers on how to continually check their boobs for cancer, as they united to tan with the best and check their breasts.


More recently, the much-celebrated Save Your Selfie campaign spread across social media like wildfire, as the brand invited customers, celebs and bloggers to post selfies along with messages of confidence. An online wellbeing guide was created to support customers in all aspects of health and happiness and this included stories from singer songwriter Lucy Spraggan and Josie Gibson alongside health tips from media doctor Dr Dawn to name but a few.

See #SaveYourSelfie take Instagram by storm here!


From Fake Bake’s stand out consumer campaigns, it is important to look at the business to business divisions of the brand, which are inherent to the heritage.

Beauty Bossin’ It

Sandra Vaughan is obsessed with empowering females and encouraging them to follow their dream of becoming their own beauty boss.  After successfully launching Fake Bake as a salon brand, she then launched Fake Bake Mobile in 2009, training ladies in the art of spray tanning and providing them with the business tools required to launch their own spray tanning businesses.


Fake Bake Professionals, whether salons or mobile therapists, have access to our award-winning solutions to help their clients create the perfect tan.  Moreover the recent launch of Fake Bake Signature and the James Harknett Contour Masterclass, ensures the brand is constantly at the forefront of tanning trends, thus enhancing their client’s businesses.


Interested in joining Fake Bake Mobile offering customers spray tans in the comfort of their homes, or perhaps you would you like to offer Fake Bake in your salon?  Email: customerrelations@fakebake.co.uk for more info…

Fake Bake Beauty-full

In 2015, Fake Bake Beauty at Home was launched.  This party plan and direct selling business concept, gives someone the chance to become their own beauty entrepreneur at no risk and low cost. Fake Bake Beauty at Home Consultants benefit from flexible working hours, excellent commission and the chance to meet new people through offering a fun way to shop for quality skincare, make-up, tanning, home fragrances and bath & body products.


Want some more info on how to join our team of Consultants?  Email: info@fakebakebeauty.co.uk

The Bronze Age

Fake Bake is truly the brand for the masses and the brand who cares.  Continuous new product development and leading the way with beauty innovations will forever be a focus of the brand.  What’s more, global domination is inevitable as the brand reaches new countries around the world.  Join us this November as we celebrate 15 years in the UK with our Birthday month!!

FakingItFor15_Globe (002).jpg


Twitter: @fakebakeunited

Facebook: /fakebakeltd

Instagram: @fakebakeunited

Snapchat: fakebakeunited


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